In a recent blog post, we introduced ActionPoint’s Digital Maturity Assessment. ActionPoint’s Digital Maturity Self-Assessment is an online, self-assessment tool that allows private and public organisations to determine how far along they are in their Digital Transformation journey. Users carry out an easy-to-follow questionnaire where they are asked questions about their digital capabilities. Once completed, you are given a Digital Maturity Score. Your score, out of 100, dictates your Digital Maturity level.

  1. Pre-Digital – An overall score of 0-20.
  2. Digitally Reactive – An overall score of 21-40.
  3. Digitally Purposeful – An overall score of 41-60.
  4. Digital Optimised – An overall score of 61-80.
  5. Digitally Strategic – An overall score of 81-100.

In this blog post, we will take a closer look at what it means to be Pre-Digital.


Digital Maturity Level – Pre-Digital

Digital Maturity Graphic


Pre-Digital is the least advanced stage in the Digital Maturity scale. An organisation that is classified as Pre-Digital would have little or no digital capabilities. The company would either not have integrated with any digital tools or technologies or be at a very early stage of its Digital Transformation journey. Organisations at the pre-digital stage need to re-examine their digital strategy in order to remain market competitive and to attract the right talent. In an ever-evolving business world, organisations at the Pre-Digital stage run the risk of being left behind by the competition. They could also lose customers and employees, who expect a certain level of digitisation.

Below is what a Pre-Digital organisation looks like under the scope of our five core dimensions of Digital Maturity.

Digital Strategy: Technology is viewed as a necessary evil and is not something that is fully embraced by the organisation. When creating a business roadmap, digital initiatives are rarely mentioned.

Data Intelligence: Technology is not being utilised to its best potential and data being received by the organisation is not being used to benefit the business in terms of meeting consumer demands.

Digital Capability: Digital skills are not prioritised and thus, no reasonable steps are taken to strengthen digital capabilities. Digital learnings do not feature prominently in the company’s culture.

Processes: Processes within the organisation are viewed independently and it’s mainly just about getting the job done. No plans have been put in place to automate repetitive tasks.

Customer Experience: Customer support efforts are focused entirely on fixing problems as they arise. It is a purely reactionary practice. No budget has been allocated towards customer research and improving the overall customer experience.

Risk & Compliance: Risks associated with IT are not fully understood. Problems are spotted by outside parties before they are noticed internally. No effort is being made to ensure all IT processes are fully compliant and all risks have been safely mitigated.

How to Improve Your Digital Maturity Score

Pre Digital

If the attitude represented in the five dimensions above reminds you of your organisation, then you might be in the Pre-Digital stage. Digital Transformation is now critical. If the events of 2020 have taught us anything it is that digital capabilities are no longer a nice-to-have but a must have. Technology is at the core of the modern workplace. Employees, customers and other stakeholders expect a certain level of digital maturity. If companies at a pre-digital stage delay for too long, they could become obsolete.

Within ActionPoint’s Digital Maturity Model there are five levels of maturity. For all other levels of digital maturity, we provide tips on how to move up the scale and advance digital Transformation partner. The longer you wait, the more problematic it becomes.


Complete Your Digital Maturity Assessment

If you haven’t already, now would be a great time to complete ActionPoint’s Digital Maturity Assessment. Get the ball rolling and find out what stage you are at in your Digital Transformation journey. The process is simple, straightforward and completely free. It shouldn’t take you more than five minutes to complete. At the end of the assessment a report will be sent directly to your inbox, which you can then share with your team. Find out where you stand and what steps you need to take to improve your Digital Maturity score.


Ready to get started?

Contact us today and we can begin discussing your needs. We can quickly provide you with a sense of our approach, estimated costs and a top-level timeframe.

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